Our partner, an international performance agency working with high-growth casino and sweepstakes products are looking to hire a Director of Client Strategy to join their team. In this role you’ll provide the senior iGaming expertise and strategic direction across our partner’s casino, sweepstakes, and betting accounts.
This is the most senior client-facing role in the agency: a trusted advisor who reviews all accounts regularly, sets the strategic vision, and is the credible voice at the operator’s table; replacing founder involvement in day-to-day client communication.
Think of this as an embedded C-level consultant. You bring deep vertical knowledge, look across the whole portfolio, guide budget allocation and strategy, and explain the thinking to clients with authority. Internally, you are a mentor and sounding board for the Media Buying team: the second pair of eyes that challenges tunnel vision and brings a portfolio-wide perspective. You do not run campaigns, own the numbers day-to-day, or manage staff, the Media Buying and Creative teams execute, and the Head of Operations owns delivery and people. Your value is judgement, direction, and client confidence.
Key Responsibilities
- Act as the senior client-facing voice; the primary strategic contact, replacing founder involvement in day-to-day client communication
- Review all client accounts regularly and set the strategic direction across casino, sweepstakes, and betting brands
- Guide budget allocation and media strategy across brands, channels, and funnel stages
- Translate client business objectives (CAC, payback, LTV, growth goals) into strategic direction for the Media Buying, App, and Creative teams
- Explain the strategy and performance narrative to clients with authority: the person who makes the plan make sense
- Bring iGaming market intelligence: competitor moves, channel shifts, regulatory changes
- Sense-check media plans and creative direction for quality, coherence, and vertical fit
- Maintain strong senior client relationships; keep a live read on account health and satisfaction
- Identify upsell and cross-sell opportunities within accounts (new brands, channels, verticals)
- Partner with the Head of Operations on prioritization and direction, without owning line management or delivery
Mentorship & Internal Support
- Act as a mentor and sounding board for the Senior Media Buyers: the wall they brainstorm against and pressure-test ideas with
- Play devil’s advocate and provide a second pair of eyes on plans and accounts, challenging assumptions before they reach the client
- Bring a portfolio-wide perspective that counters the tunnel vision a buyer can develop within their own accounts: spotting patterns, risks, and opportunities across the whole book
- Provide a second, senior voice in client conversations to back and reinforce the media buyers’ recommendations and actions
Requirements
- Must-have: deep, hands-on iGaming / casino / betting / sweeps experience; you understand the vertical inside out and carry real pattern-recognition across operators and markets
- Senior client-facing presence: credible with operator CMOs and Heads of Acquisition, able to lead the room and explain strategy with authority
- Exceptional communicator: able to translate complex strategy into a clear, convincing narrative for clients
- Natural mentor: enjoys developing others and being the person a team brings its thinking to
- Strong strategic judgement across paid media, creative, and measurement: you don’t need to push the buttons, but you know what “good” looks like
- Solid grasp of ad networks, funnels, attribution, and performance metrics (CAC, CVR, FTD, payback); enough to guide and sense-check, not to execute
- Excellent English, written and verbal
- Agency, consulting, or multi-brand experience strongly preferred
- High autonomy; comfortable operating as the strategic voice without a team reporting into you
Apply for this role
