Remote | iGaming & Sports | Full-Time

ABOUT OUR PARTNER

Our partner is an ambitious online marketing and software development company operating within the highly competitive iGaming industry. Since launching in 2021, they have successfully built and scaled multiple international brands and are now expanding their presence within the UK Online Sports Gaming market.

With a lean, high-performance culture, the business combines innovative technology, data-driven decision-making, and strong retention expertise to drive growth across regulated markets. This is an opportunity to join a fast-moving organisation where individuals are empowered to make a meaningful impact from day one.

THE OPPORTUNITY

This is a rare opportunity to build a Sports Retention programme from the ground up. As Sports Retention Executive, you will design and manage end-to-end digital marketing campaigns, spanning promotional strategy, CRM automation, content creation, and gamification across multiple brands, languages, and jurisdictions.

Working closely with senior retention stakeholders and a multidisciplinary team of designers, developers, and compliance specialists, you will take ownership of the sports vertical and play a key role in shaping how the business retains and monetises its growing sportsbook player base.

KEY RESPONSIBILITIES

Design, build, and continuously optimise multi-channel retention campaigns across email, SMS, push notifications, and on-site messaging.
Develop and manage sportsbook and casino promotional strategies, ensuring competitive and compliant offers are delivered on time.
Own the full player lifecycle, from onboarding and engagement through to reactivation and retention.
Utilise CRM and gamification platforms to automate campaign delivery and generate actionable performance insights.
Collaborate with designers and developers to bring campaign concepts to life, including briefing, reviewing, and approving creative assets.
Conduct A/B testing and campaign analysis, translating findings into optimisation recommendations.
Work closely with compliance teams to ensure all activity aligns with UK regulatory requirements.
Monitor sportsbook and iGaming trends, competitor activity, and market developments to inform retention strategy.
Leverage AI-powered tools to support content creation, localisation, campaign copywriting, and personalisation at scale.
Apply AI-driven segmentation and predictive churn modelling to identify retention opportunities and improve player value.

SKILLS, EXPERIENCE & BEHAVIOURS

Experience & Knowledge

Previous experience in iGaming and/or sportsbook retention.
Strong analytical skills and data literacy.
Experience working with CRM platforms and retention campaigns.
Comfortable using reporting tools such as Power BI and Excel.
Understanding of the UK market preferred.
Experience managing campaigns across multiple jurisdictions and languages is advantageous.
Experience with Smartico or similar CRM/gamification platforms is desirable.
Familiarity with AI-powered content, analytics, or automation tools is a plus.

Behaviours & Soft Skills

Data-driven approach to decision making.
Strong ownership mentality and ability to work independently.
Excellent written and verbal communication skills.
Collaborative and team-oriented mindset.
Fast learner with the ability to adapt to new systems and technologies.
Highly organised with strong attention to detail.

Character & Mindset

Positive, proactive, and energetic attitude.
Commercially minded and results-focused.
Comfortable operating within a fast-paced, scale-up environment.
Passion for sports and gaming.
Resilient, driven, and motivated by achieving ambitious goals.
Creative thinker willing to test and experiment with new ideas.

HOW SUCCESS IS MEASURED

Performance will be measured against key metrics including:

Sportsbook Revenue
Player Retention Rate
Campaign ROI
Reactivation Rate
Content Engagement
Churn Rate

WORK ENVIRONMENT & CULTURE

Our partner operates a remote-first culture built on trust, autonomy, and accountability. Team members are empowered to take ownership of their work while collaborating closely with experienced industry professionals in a flat organisational structure.

The business provides all necessary equipment and offers flexibility to support individual working preferences. You will work closely with senior retention stakeholders and cross-functional teams to deliver impactful campaigns and contribute to the continued growth of the sportsbook vertical.

ONBOARDING & TRAINING

All new joiners complete a structured onboarding programme covering:

CRM, gamification, and campaign management platforms
Internal systems, tools, and operational workflows
UK sportsbook compliance and regulatory requirements
AI productivity tools used for content creation, data analysis, and campaign optimisation

Apply for this role

Sports Retention Executive